Kathy Dean

Kathy Dean, MA

Associate Vice President, Chief Marketing and Communications Officer

About

Kathy Dean, MA, has been the associate vice president, chief marketing and communications officer since August 2016. She provides strategic leadership and direction for all marketing, communications, and external relations activities across UI Health Care's education, research, and patient care missions. She also oversees brand management, advertising, media relations, collegiate and community relations, creative services, social media, and strategic internal and external communications.

Before joining UI Health Care, Dean was system vice president, communications, marketing, and public affairs for PeaceHealth, in Vancouver, Washington, a Catholic health system that provides health services in Washington, Oregon, and Alaska. Prior to joining PeaceHealth, she held similar leadership positions at Oregon Health and Science University in Portland, Oregon, and Geisinger Health System, in Danville, Pennsylvania.

Dean is active in several national organizations, including the Group on Institutional Advancement, Association of Academic Medical Colleges, serving as marketing chair in 2012; the Society for Healthcare Strategy and Market Development, serving on the Board of Directors 2010–2014 and as the chair of many committees; and University HealthSystem Consortium, Chief Marketing Officers Council. She is a frequent presenter at many regional and national meetings.

Languages

English

Credentials

Degrees

  • MA, Strategic Communication and Leadership, Seton Hall University, South Orange, N.J.
  • BS, Business Economics, Northern Arizona University, Flagstaff, Ariz.