Style Guide - Calls to Action

A breakdown of the available calls to action to use within content pages.

Call to action components

A call to action component is a short, active voice statement that directs site visitors to take an action, usually to complete a goal. These should be short, focused, and carry no more than two actions in one component.

Exterior view of UI Stead Family Children's Hospital

Featured Media

A blurb that accompanies that title. And then after completing that blurb you close with a.

Main Call to Action

UI Health Care provider allows a child to examine her ear

Featured Media + CTAs

Include a blurb that can help direct the reader to the next steps to take.

Likely one, maybe two button options. These buttons carry our icon selection along with the text.

Link One Link Two

Abby Holtkamp, perioperative nurse in the Ambulatory Surgery Center, on Friday, Aug. 5, 2022.

Full Width Image CTA

Another variation on a prominent call to action. Leverages mostly left-aligned content behind a full width image.

Great for one or two button choices.

Link One Link Two

Text Card

Commonly used on a sidebar to promote a single call to action.

A few sentences to describe the concept and close with a button.

Click Here