UI Health Care ranked #1 ‘most humanizing’ health care brand nationally

University of Iowa Health Care has been ranked the No. 1 “most humanizing” health care brand and No. 19 “most trusted” health care brand in the United States, according to a recently published brand report.

Drawing on in-depth research from more than 26,000 consumers, the Humanizing Brand Experience report by the brand experience company Monigle ranks more than 200 brands across 66 markets to identify the strongest health care experiences in the nation.  

“The heart of the UI Health Care brand is our people,” says Denise Jamieson, MD, MPH, UI Vice President for Medical Affairs, the Tyrone D. Artz Dean, Carver College of Medicine, and the head of UI Health Care. “Being named the most humanizing brand in health care speaks volumes about our team members and their high level of empathy, compassion, and commitment to delivering the best health care experience possible for patients, their families, colleagues, and communities.”  

UI Health Care received top national performance in areas ranked most important by health care consumers, such as:

• Best people
• Quality medical outcomes
• Empathy (Demonstrates empathy and compassion in every aspect of patient care)
• Security (Gives me reassurance that they will be there for me when I need them)
• Innovation (Offers the latest medical treatments and technologies)